Russo's New York Pizzeria Franchise Landing Page
Expertise
Platforms
Deliverables
Project overview
Russo's New York Pizzeria Franchise needed an information lead. Leading a landing page with quick overviews and factual numbers from PPC ads. The goal? Entice franchisees to get an online brochure, an intro call, and owning a franchise!
process
& ideation
It's all about the dough
The client wanted to lead with great factual numbers, loads of information, and the why choose us factor available to owning a Russo's NY Pizzera franchise.
- Key point: Family & Freshness
- Simple and straight forward with color blocking elements
- Russo's Story
- Infographics & Counters for factual numbers
NOTION: Initially, I sketched a email lead form input only to give more header real estate. Then transition to a full-form. I saw potential as other companies were successful from this UX approach.
Execution
Infographics and counters
Facts and numbers reel in franchisees. They need to know how they can increase revenue, costs, and fees. Speaking about revenue, franchisees need to know their revenue streams. I implemented fun iconography to match the tone!
Results
Anthony Russo loved the design!
Yes, you heard it. The owner himself.
Lead well for its purpose
The lead was successful from PPC ads to new franchisees. Unfortunately, this is no longer live. It had animations, hovers, and an informational video. It's alright! You can enjoy the design below.
Want a closer look though? I get it. View here or image below.
Do we look like a match?
You have a project in mind or say, you just need some help. Don't worry, I've got the skills that kill. Let's pencil in a disco-date to discover your needs.
