Form & Function FST Website & Branding

Form & Function FST focuses on evaluating and overcoming the limitations the body experiences through stretch therapy, allowing for proper form and function to take place. This strong client named Rod Romelus needed strong branding!

Walk to Run to Sprint!

The concept of what Rod's vision for Form & Function was movement and improvement. Catered to his clients who endured injuries to athletes to maximize results. Choices of blue signifying serenity and calmness to relax.

Supportive website

A goal of creating a website with information that can answer many of his clients questions. What is FST and what makes Rod special with his service? This website to showcase solutions with Squarespace.

The problems

• Previously a quick, non-mobile friendly landing page.
• Minimal information, bare-bones on function.
• Only provides phone number.
• Lack of copy and structure.

The goals

1. Create FAQ's for clients & explain FST.
2. Streamline information and his three specialized services.
3. Showcase who Rod is, his history, and his story on Form & Function FST!
4. Email form system, (requested no scheduling booking)!
5. Professional, friendly website for his varied audience.

The solutions

• Met all goals & added clear functionalities.
• Created centralized sitemap.
• Designed a play with icons to break content with visual aids throughout.
• Suggested copy direction and marketing approaches.
• Services with clear writing, providing TDLR options to book.

More clients, less questions

Rod increased his clientele and spent less time talking on the phone and emails! Along that, the website helped him present himself more professional landing higher-end clientele at gyms and etc.

Book with Rod or view the website?

You can do both. If you're Fort Lauderdale, FL. I highly recommend him myself!

▶ FormandFunctionFST.com