Earth Pals Branding
Expertise
Platforms
Deliverables
Project overview
Earth Pals is an eco-friendly brand with intentions of promoting a minimal waste lifestyle! This brand came upon a new project. The founder Stephanie wanted sturdy, cute, spacious canvas bags to hold mass amounts of items or produce including 40 lb watermelons!
process
& ideation
Mother Earth
Earthy, fun, and cute is what Stephanie had envisioned for Earth Pals. I was super excited to illustrate this adorable Mother Earth. A happy mother that her canvas is clean and green! I provided a simple color palette, a staple ode to two items: natural canvas colors and Earth.
Laurel leaves victory
A cute sub-mark and a complementary symbol with Mama Earth, laurel leaves to signify victory. A victory to the journey towards minimal waste! The sprout shows growth and thoughtfulness. Excuse me? Aaaand it looks cute.
Execution
The process of creating products for Earth Pals was first bag tags. Creating a clear message with playful illustrative hand-writing to match the Mother Earth character for headlines. A fun typeface to match the same personality. With the branding, we came up with bright slogan that would go on all products.
"Grab and go with pals."
Results
The start of 5 illustrations
6 bags, 5 illustrations! The client gave me full range of illustration takeover! Mwaha! All of various fruits, veggies with tons of personality but each in a separate color scheme. Read that project case study yonder!
▶ Earth Pals Illustration Products
Simple Shopify shop
Earth Pals needed a website to sell their products.
▶ earthpals.shop
Do we look like a match?
You have a project in mind or say, you just need some help. Don't worry, I've got the skills that kill. Let's pencil in a disco-date to discover your needs.
