Concept

Commodore Boutique Hotel Branding

Expertise
Illustration

Platforms

Print, Digital & Web

Deliverables

Illustration, Marketing Campaigns, Print Collateral, Social Media Posts, PPC Ads

Project overview

A new tropics boutique hotel: Commodore Boutique Hotel. Established in 1987 by a naval veteran. Full ideas of a simplistic fine-line logo design incorporating a strong branding. From business cards, door hangers, and your room key.

process
& ideation

Commodore Boutique Hotel Branding

The title commodore derives from a naval officer of high ranking. While concepting, I had grasped ideas of military ribbons, shields for protection, and wave/shells lines associated with the sea. Encompassing it in a single symbol of a shield and badge.

Execution

See the anchors? ⚓︎

Well, we can't really see it but the concept is there. The lines/waves symbolizing weighted down anchor in oceanto “stay in” whereas flipped, anchor being hoisted upwards.

  • Ahoy! The copy inspired by fun pirate and captains' jargain.

Your quarters

The important piece, your room key. I wanted to create a repetitive pattern with the Commodore eco-system. The pull tab is cut the same way as the symbol to pull too!

Results

Avast Ye

Clear concise branding with an ode to the navy, ocean, and sea.

Although, this is a concept I would love to turn this into a reality. Available for purchase. Please contact me to invest.

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