12 Days of Giveaway Illustration
Expertise
Platforms
Deliverables
Project overview
A merry Christmas campaign for Betfred Sports applying flat vector illustration, fun brush textures, and creating logo creations. A retro and modern play with exclusive Betfred Sports branded snowmen. Jerseys and all.
process
& ideation
12 Days of Giveaway!
A upcoming present for sports betters. But, this Christmas first needed a logo. I started off with many versions but landed this special retro logo. I will say this was one of my favs!
Flat vector is my jam
Wow, I had fun making these. I needed to create assets for the winter wonderland all incorporating sports. Ideas of sports ornaments, exclusive Betfred Sports jerseys! I didn't want these assets to be so flat, thus adding mid-century style brushes with shading and wood textures.
Execution
Winter wonderland
Now let's build the snowy Santa-approved campaign for the playbook. We needed to market the nice present of $50 free bet but let's do it with a golden ticket/coupon style. To add a blurred background to bring more depth to the foreground.
Extended present
The Christmas wonderland did extremely well that we needed to extend it! This time bigger & better with a New Year's twist. Night-time, fireworks, and a new jersey!
Results
Success from giving
Both of the campaigns brought success! Throughout this campaign I did table tents, emails, social media, PPC ads and many more to spread the holiday cheer.
Do we look like a match?
You have a project in mind or say, you just need some help. Don't worry, I've got the skills that kill. Let's pencil in a disco-date to discover your needs.
